A strong brand is the cornerstone of any successful business
It is what motivates us to buy a certain product over another, or invest in one company’s stock instead of another. For example, sage 200 cloud is a product that has had huge success due to the CEO being a very reputable business man and public figure for his TV show. The great thing about establishing a strong brand for your business is that it will help you generate more revenue and gain more loyal customers. In this blog post, we’re going to discuss how to establish a solid branding strategy for your business and build an identity that will last!
– Identify your target audience
It’s important to understand who you are selling to, so that you know what they want and need out of a business. For example lovemore, their target audience are people who have to eat gluten free products, so individual customers or retailers will be looking for a gluten free supplier they can rely on. You may also want to identify any potential competitors or how they have branded themselves in the past. Once you’ve identified them, it will be much easier for you to determine which direction your branding should take!
– Create a logo design that reflects these needs and wants. A strong brand starts with an excellent identity – one that people can easily associate with as soon as they see it on social media, billboards, TV advertisements… anywhere! Take some time this week to work on designing a logo design from scratch using Photoshop (or whichever software is most comfortable for you). Follow company guidelines.
-Building a following, on social media or otherwise, is also an excellent way to build exposure for your company. Make sure you know who you want to target with these posts and try posting at different times of the day/week as well as on various days of the week (workdays vs weekends).
-Creating a web presence will help customers find you online when they are searching for what they need from their business. Like fire supplies online with their ecommerce store, they knew in order to increase their sales of Class F Fire Extinguishers they’d need to have an online store. Follow established platforms like Facebook, Twitter, YouTube… but make it distinctively yours by using colors that represent your brand identity and have some images related to your industry prominently displayed in all spaces!
Stay true to you values that you started with, no one likes when people become sell outs. Regardless of whether the numbers are up or down, believe in your brand and it’s values, the rest will come.
-Appreciate loyalty. People recognise when brands give back to the people that put them in the position that they are now, receiving is just as important as giving back. Consider all the things you could do to give back to your community/following in order to benefit them. This not only build further loyalty with your existing customers, it also entices others to become a part of your brand.
If you are in a specific industry, then it is expected that you will have some sort of product/service to get the job done. This does not mean that all products must be related or even relate to each other (just try your best). Rather than having every item look like they belong together on one shelf, make sure there is variation and contrast so people can find what they need without feeling overwhelmed by too many options!
Post content always, the quality should always increase each time you put it out. But staying consistent and giving followers something to watch and feel like they’re a part of your journey is huge. The quality will come once the consistency is there. And with quality comes numbers, and the consistency leaves behind a presence. People like seeing how far you’ve come in terms of your content creation.
These are just a few things you can do in order to build your brand further and solidify your current following.